Swamped with your writing assignments? Take the weight off your shoulder!
EDITING ESSAY SOCIAL MARKETING TOPIC PLEASE INTO THE FEEDBACK THAT WILL I SEND TO YOU RE-FIX IT AND TRY ADD 1 CHART HARVAR REFERENCING.
A good introduction to the issue, using a variety of sources to provide evidence for the state of the issue – just need to narrow down and focus on one behaviour – remember you are looking to increase positive behaviour and look at what is being done using or not using social marketing to achieve positive impact with this behaviour. You also need to ensure you are evaluating different information and synthesisng it together and using your own words – there are many passages that appear to be others’ words.
You do not show a full understanding of the social marketing principles / concepts and have not used these a lens through which to analyse existing campaigns. You needed to focus on one behaviour and understand what is currently beign done and why this might / might not work. You do show good knowledge of the barriers to ethical behaviour and the need to go beyond a downstream approach – however much of this appears to be copied from other online sources – see in text comments and so it does not always make sense. The work lacks evidence of your own discussion and analysis.
Again, there are few concrete social marketign recommendations that appear to be your own words – focused on increasing one particular behaviour.
You have not included a reflection of how you might use social marketing in a future professional role.
You would have benefited from using the support recommended – for example the formative annotated bibliography to show how your literature findigns related to social marketing / could inform recommendations and also the writign advisory service or academic skills tutor to look at a publish of your work – this would have identified where you were using chunks of other’s work.
While you have used a number of sources, many of these are secondary referenced – copied from chunks of others’ work online.
The language is confusing in places – you do not appear to understand what you are writing – it lacks flow and a logical structure within certain elements.
Second Marker: A disappointing literature review which seems to have copied parts of analyses by others. You could be accused of plagiarism please provide your own words of your own analysis. Focus on social media theory and how it informs behavioural change techniques. Did you really engage with this body of literature yourself? Go back to the original articles and read them, compare and contrast them with one another to come to deeper understanding of what social marketing is all about.
Personal reflection part is missing.